Our Approach
Building Brands Together
We help brands to find the right delivery model in these markets. We will represent the brand in the region and ensure that the best practices are followed in the brand-building process. We are flexible and work on customised solutions as per the requirement.
Pre-Entry Market Analysis report
The brand engages us for the initial market study. We conduct a thorough analysis covering the market size, category size, competitive landscape, price positioning, trade activities in the category, actual examples of the category activation, opportunity for the brand.
Local regulations and brand readiness for the market in terms of labels, packaging, certifications etc.
This is a 2-3 weeks of effort
OUTCOME
A detail working document for the brand to help in making a decision to enter the market whether direct or through a distribution partner.
Distributor finalisation and agreement
Once the distributor is selected, we will work along with the brand owners and distributor to finalise the terms of the agreement including price value chain. We will facilitate in negotiating, finalising and signing the agreement.
OUTCOME
The distribution agreement is signed between the brand owners and the distributor in the respective country
Agreement on business development milestones with the distributor
Setting the Route to Market
Based on the pre-market study, we work with the brand to clarify doubts or further information required to help them in making a decision. The various entry models are:
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Own company office
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Selling directly in the sales channel from their home markets
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Appointing a distributor
OUTCOME
We can help in setting up the company office or listing the brand directly with the retailer as in options 1 and 2
Alternatively, help in selecting the right distributor in the country.
Working together to build the brand
Working with the distributors to select the right channel partners in retail & online, relevant outlets. Planning trade marketing activities, shelf visibility, promotions and digital support to drive the brand development and growth.
OUTCOME
Sales forecast and brand development plan with key milestones
Monitoring KPIs
We will prepare a periodic report covering the key performance indicators like numeric distribution, customer wise performance, SKU wise performance, trade marketing activations & promotions during the period, actual shelf display, gaps in the market. We will conduct a periodic meeting with the distributors to measure performance.
OUTCOME
Quarterly KPI report to be shared with the Brand Owners
